GetSmart®

Keith Moore
Vice President and General Manager
GetSmart

Keith Moore is the vice president and general manager of GetSmart, where he is responsible for the overall growth and continued development of the business. Keith brings an impressive track record to GetSmart, having built a career in Internet marketing and customer acquisition. Prior to GetSmart, Keith was the senior vice president of marketing for LoanWeb where he was responsible for leading and directing the company’s strategic marketing and advertising initiatives, as well as the company’s lead aggregation efforts. Before this, Keith served as the vice president of marketing, sales and Internet operations for WesternMutual.com where he was responsible for the development and integration of all marketing and sales efforts of Western Mutual’s online assets. Keith holds a bachelor's degree in business administration from Appalachian State University.

Catie Ratzlaff
Senior Director of Consumer Experience
GetSmart

Catie Ratzlaff is the senior director of consumer experience where she is responsible for helping borrowers see the value in partnering with GetSmart for their home lending needs. She focuses on ensuring customers have a great experience beginning with the online gateway located at GetSmart.com, through the GetSmart proprietary technology and then ultimately, reaping the rewards of being matched with up to five competing lenders. Catie has worked with GetSmart and its parent company, LendingTree, since 1999 and has an impressive understanding of the online mortgage industry as well as a dedicated focus on consumer delight throughout the lending process. During her tenure with the company, she has worked in all areas of lender relations and operations, technology and management. Prior to GetSmart, Catie gained industry know-how from several positions within the mortgage business including origination, processing, closings, and wholesale coordination with Equifirst and Fifth Third Bank. Catie serves as the co-chair of the LendingTree Charitable Contributions Committee and has enjoyed volunteering with the Junior Achievement for the past four years. She holds bachelor's degree in economics from Centre College located in the countryside of central Kentucky.